The Most Beautiful Sound
Creative Direction

About the project
For the first time, we've captured a new sound in oncology: the sound of cancer cells dying. We partnered with Harvard Medical School to conduct an innovative and scientifically validated study that isolated cancer cells at the precise moment of apoptosis. We measured these cells' vibrations to create a sound capable of helping millions fight cancer.
Client
ASCO
Services
Creative Direction
Year
2023







