The Most
Beautiful Sound
Creative Direction / Art

About the project
For the first time ever, we've captured a new sound in oncology: the sound of cancer cells dying. We partnered with Harvard Medical School to conduct an innovative and scientifically validated study that isolated cancer cells at the precise moment of apoptosis and measured the vibrations of these cells to create a sound that could help millions of people fighting cancer.
Client
ASCO
Services
Creative Direction / Art
Year
2023